In 2016, the Karen Toffler Charitable Trust (KTCT) was founded to revolutionize medical research, education, and technology. The 501c3 emerged from the personal mission of world-renowned futurists Alvin and Heidi Toffler. After operating quietly for a few years, the organization was ready to move into a new level of partnerships with leading medical institutions. KTCT…

A brand is more than a tool designed to generate awareness or connection or compel people to do things. It’s reflected by more than a logo, a tagline, or a positioning statement. A brand is a common set of behaviors, principles, and symbols that unite an organization and give it energy and relevance. Throughout history,…