Brand Identity & Website Questionnaire

Design is one of the vital conversations of our time. In the interest of making the dialog even richer, it is important to understand how you perceive yourself, your company, and ultimately your brand. In addition, we need to understand how your brand communicates to your audience and how your audience perceives you.

Over the next few pages there are some questions to help us (you and us) gather ideas and further the design thought process along.

If at any point you need to leave, you can hit the save tab at the bottom of the form and return back to your place at a later time.

The following questionnaire is divided in 3 chapters:

• 15 questions About Your Company
• 16 questions Brand Design
• 9 questions Website Design

Please fill out the questionnaire below as best as you can. This will help us greatly to get the conversation started. This form will allow you to save your progress as you go and come back to it at a later time.

Let's Begin!

Corporate Identity

• Company Name (Legal)*
• Company Name (Branding)*
• Email*
• Phone*
• Address*
  • Street Address
  • Address Line 2
  • City
  • State / Province / Region
  • ZIP / Postal Code
  • Country

Domain Name and Hosting

• Main Domain Name*
• Do you own your domain name?*
  • Yes
  • No
• Do you have a logo?*
  • Yes
  • No
• Logo File
  • Max. file size: 64 MB.
  • Please upload a high resolution copy of your logo file if available.

About Your Company

• 1. What are you branding?*
• 2. What is your business?*
• 3. What is your business industry?*
• 4. What is your mission statement:*
• 5. Your offering in one sentence, your vision?*
• 6. Your offering in 10 words?*
• 7. Can you boil your offering down to 3 words?*
• 8. What is the story or primary purpose behind your offering concept?*
• 9. What messages are you trying to convey? (Perceived by others?)*
• 10. What words, ideas and images come to mind when you think about the meaning of your offering in regards to your audience?*
• 11. If you could choose one famous person from all of time to personify your brand in the marketplace, who would it be and why?*
• 12. If your company / brand were an object what would it be?*
• 13. How do you want your image to be seen in the next year? 2 years? (Long-term)*
• 14. What differentiates you from the marketplace?*

Do you need a logo or want to update your existing logo?

• Need help creating or updating a logo?*
  • Yes
  • No

Brand Design (Logo Design)

• 15. Please list company logos you like and why you believe they work*
• 16. Provide color requirements per your existing brand or company specifications.*
• 17. Provide color restrictions (if any)*
• 18. List examples of websites that you like from a Branding perspective, why you like them*
• 19. What’s the idea behind the brand name?*
• 20. Do you have a tagline / slogan that you want to incorporate in the logo?*
  • Yes (will populate another field)
  • No

• What is your tagline / slogan?*

• Do you want to update it?*

  • Yes
  • No
• 21. Please choose one word from each of these contradictory keywords to describe the brand value and personality that you wish to have.*
  • Simple / Complex
  • Modern / Classic
  • Luxury / Economical
  • Feminine / Masculine
  • Playful / Serious
  • Subtle / Obvious
  • Young / Mature
• 22. There are 3 categories of logos

• Pictorial*

  • Please Choose

• Abstract*

  • Please Choose

• Initials*

  • Please Choose

• Emblem*

  • Please Choose

• Character*

  • Please Choose
• 23. Do you have specific icons / symbols / images that you wish to associate with your brand?*
• 24. What is your preferred typography / font style (typeface)?*

Website Design

• When a visitor comes to your site, what do you want them to do?*
• What features will your website need to include?*
• Do you have all of the images that you want included in your website or do you want the designer to use images where appropriate?

It appears we are all done. Thank you for taking the time to fill out this form.